BRIEF
I was hired by an IT company to update their visual branding guidelines and logo. My goal is to create a contemporary style that complements the brand identities of the organisation. These identities are modern, reliable, and forward-thinking.
My Role
Branding & Identity
Collateral Design
Marketing Design
Company Profile Design
Art Director
Project Type
Freelance Work
Client
Intech
Tools
Adobe Illustrator
Adobe InDesign
Power Point
LOGO RATIONALE
The old logo doesn't truly convey the modernity that the brand is trying to project. The logo had too many components, which devalued its appearance as a whole. The old logo was simplified for the new one, while it still draws inspiration from the original. I kept the diagonal rectangle from the previous logo and used it in the new one; this diagonal form is found in the letter "H."
TYPOGRAPHY
Eurostile Reguler
Big Noodle Titling
